NewJeans

NewJeans debuted with a fresh, high-teen concept that blends youthfulness with a free-spirited vibe.

Their youthful concept is often described as 'natural' and is a key factor in their widespread appeal.

The group's music concept mixes retro and hip-hop elements, contributing to their distinctive sound and image.

Each member's natural and relaxed vocal tones perfectly suit the group's music style.

NewJeans is known for not using guide vocals during recording, adding a unique authenticity to their music.

Critics have praised their combination of 90s Urban R&B vibes, reminiscent of artists like TLC and Toni Braxton, with modern K-pop.

NewJeans does not rely on a single 'main vocalist' or 'main rapper', setting them apart from other K-pop groups.

Their vocal style emphasizes mid-low tones rather than powerful high notes, drawing comparisons to 90s R&B.

All members display exceptional dance skills, with their choreography requiring both strength and flexibility.

Despite having intricate and hip-hop-based choreography, each member manages to shine individually while still performing smooth, synchronized group dances.

A YouTube dance trainer praised their solid hip-hop foundation and natural rhythm, highlighting their superior dance training.

All members are considered 'center' material, with distinct and striking visuals that set them apart from other groups.

NewJeans' visuals combine retro Y2K fashion with modern trends, contributing to their fresh and unique image.

Their individual charms blend harmoniously, creating a unified group image that is both unique and refreshing.

Each member stands above 160cm in height, further enhancing their visual impact on stage.

The group has quickly become ambassadors for major global luxury brands like Gucci, Louis Vuitton, and Chanel.

NewJeans debuted under high expectations as the first girl group produced by former SM Entertainment art director, Min Hee-jin.

Their debut album featured three title tracks, an unprecedented move for a rookie group, leading to chart dominance in Korea and abroad.

'Attention' became the first debut song by a girl group in six years to top the Melon daily chart.

Within just 1.5 years, they secured multiple major awards, solidifying their status as a representative 4th-generation girl group.

'Hype Boy' became a viral meme on platforms like Instagram Reels, YouTube Shorts, and TikTok.

Their debut album broke records with over 44,000 pre-orders within three days and 262,000 copies sold on the first day.

The group's fanbase spans multiple generations, including a significant following among those in their 30s and 40s.